Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. JPY8,115 Converse x Braniff Alexander Girard You can fly with us seven times and never fly the same color twice . This also created the opportunity for the Air Stripan in-flight experience targeted at attracting business fliers, who at the time were mostly men. Braniff Luxury. They were essentially given free reign for a total re-design over anything and everything that represented Braniff International Airlines. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. These colorful, whimsical objects inspired him, as his designs continue to inspire us. Girard developed a friendship with Charles Eames in the 1940s when the two men realized they had coincidently designed almost identical modern radio cabinets and were both experimenting with plywood chairs. He designed posters featuring art from South America for Dallas/Fort Worth International Airports lounge, and furnished it with pieces by Charles and Ray Eameshis colleagues at Herman Miller. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. For great art and culture delivered to your door, visit our shop. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. Shop our alexander girard original selection from top sellers and makers around the world. Even when he fell in love - and that was frequently - he was never submerged by disappointment. Photography courtesy of Braniff Airways Foundation, Copyright. Alexander Girard. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. Photography courtesy of Braniff Airways Foundation, Copyright. At Herman Miller, Girard had the freedom to express himself. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. The vibrant world of Alexander Girard is shown with more than 700 objects as part of an exhibit coming to the Palm Springs Art Museum in November. The city is known to some as "The City of Roses" because of a 9-mile (14 km) stretch of highway that was once lined with dozens of rose bushes. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. 2023 Braniff Boutique During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. This project enabled him to redesign everything that involved the airline, from the check in desk, to the furniture in the customer lounged and even to to the sugar packets. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Subscribe Today; . Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". Although there used to be many . Alexander Girard For Braniff International. The airline had made brave, transformative decisions regarding design and culture. Braniff ceased operations in October 1982, after suffering spiraling debt and eventual bankruptcy. . Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. . Something went wrong. He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. . Cha-cha-cha. Be the first to know about DWR special offers, new product launches, and Studio events. "People got fainting fits if they saw bright, pure color," Girard commented at the time. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. The problem, as I saw it, was to destroy the monotony, Girard is quoted as saying in Alexander Girard, written by Todd Oldham and Kiera Coffee. 2023 Design Within Reach. Free shipping for many products! Havana Rutledge was bound for her sister's funeral in San Francisco, Norman Allen to his mother's 88th birthday party in Madison, Wis. Ozark's first plane crash and St. Louis's worst killed 36 . Braniff Style. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Photography courtesy of Braniff Airways Foundation, Copyright. In 1956, Vitra became Herman Millers licensee for continental Europe. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . A true piece of history: the Braniff Chair by Alexander Girard. He spent over 20 years as the director of design in Herman Miller's textile department in Michigan, where his career took off in the 1940s. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. Braniff had recently been bought by Troy Post, who worked in insurance. A Designer's Universe smow Blog English", "Alexander Girard, "the color-fool" - Graphine", Alexandar Girard's works in Columbus, Indiana, https://en.wikipedia.org/w/index.php?title=Alexander_Girard&oldid=1139557987, American expatriates in the United Kingdom, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, Royal Institute of British Architects, Royal School of Architecture in Rome, Architecture, textile design, interior design, Radio cabinets, interiors for Detrola Corporation (1943), Exhibition design, "Design for Modern Use, Made in U.S.A." Museum of Modern Art (1950), Rieveschi residence, Grosse Pointe, Michigan (1951), Exhibition design, "Good Design" Home Furnishings Exhibition, Museum of Modern Art (1954), Exhibition design, "Textiles and Ornamental Arts of India" Museum of Modern Art (1954), "Day of the Dead" documentary film, collaboration with Charles Eames (1956), Nativity Exhibition, sponsored by Hallmark Cards, Atkins Museum, Kansas City, Missouri, Penthouse apartment for Hallmark Cards, Hallmark Building, Kansas City (1962), Gregory residence, Wayzata, Minnesota (1963, with architect I.W. Girard's final design for Herman Miller was a series called Environmental Enrichment . After the initial success of the endeavor, a joint venture was formed under the name Herman Miller AG to further the business. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . View cart for details. BCPL Archives", "Vitra Design Museum present Alexander Girard. Everybody's Talkin' 'Bout Braniff. Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987. Girard's clients also included companies like Braniff International Airways and John Deere for which he created fresh new corporate brand identities, which, in the case of . Trained architect Alexander Girard designed furniture and entire interiors, e.g. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. For additional information, see the Global Shipping Program, This amount includes applicable customs duties, taxes, brokerage and other fees. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. He was the first modern designer to define textiles as being more than just functional and to further emphasize form through the application of color and pattern. Braniff Girard has extended the vision with the wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, and graphics. Jetrail. Braniff Mach 2.0. Alexander Calder was hired in 1972 to paint a full sized Douglas DC-8, which became the world's first flying canvas and he repeated the performance again for America's Bicentennial in 1976. In 1968, Girarddesigned a set of playing cards. Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. Inspired by folk art, typography, and vivid color, Alexander Girard was a design polymath whose signature aesthetic touched every project he undertook. Quick View. Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. He began practicing architecture and interior design in the late 1920s. He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. The positive impact of the Air Strip for the feminist cause is debatable, but at the time it struck a chord (not to mention made Braniff the go-to airline during the Sinatra Come Fly with Me era), and Mary Wells Lawrence went on to become the first female CEO of a company listed on the New York Stock Exchange, as founding president of ad agency Wells, Rich, Greene. Knowing what was to follow, the venue was apposite. All five DC-8 aircraft were initially left in the Green and Yellow Panagra Color Scheme but black Alexander Girard Braniff International titles were added down both sides of the fuselage replacing the Pan American Grace titles. And you can also follow us on Facebook, Instagram and Twitter. This amount is subject to change until you make payment. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. For additional information, see the Global Shipping Program, Vintage Alexander Girard Braniff Wool Blanket Pink, Gold, Orange Plaid. Photo: Braniff Airways Foundation, Inc., Copyright All Rights Reserved, Braniff International Hotels, Inc., Timeline, Braniff International Airlines, Inc. Timeline, Alexander Girard For Braniff International, Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas, A Distinctive Braniff International Front Ticket Counter Featuring Designs by Alexander Girard. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his $15.95; Quick View. A cast aluminium frame supports an upholstered seat that is shaped in steel and buffered with rubber edging. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. You can also support us by signing up to our Mailing List. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. . This amount includes applicable customs duties, taxes, brokerage and other fees. New vibrant color schemes were added during the 1970s and Halston designed an amazing line of easy to wear-and-care ground and flight personnel uniforms. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. DONATE, Before the money moved in, Kings Cross was a place for born-and-bred locals, clubs and crime, See what really went on during that time in NYC's topless go-go bars, Chris Stein 's photographs of Debbie Harry and friends take us back to a great era of music. a ellas los ojos, los odos y los corazones seunirn los pueblos del mundo.. It was a project most designers could have only dreamed of, and one of unprecedented scale. | Powered by Shopify. Browse our online store to support all of your work and home needs. In a book that became to be known as 'The People of the Abyss' London described the time when he lived in the Whitechapel district sleeping in workhouses, so-called doss-houses and even on the streets. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. Alexander Girard For Braniff International. To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. the legendary restaurant La Fonda del Sol in the Time & Life building in NYC. 2023 Braniff Boutique 727 Braniff Place. At Herman Miller, Girard had the freedom to express himself. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. Buying for your business or workplace? A true piece of history: the Braniff Chair' by Alexander Girard. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. The new look, and particularly the in-flight experience, blurred the lines between empowerment and objectification, and was emblematic of a broader shift in culture and attitude, with Madison Avenues ad agencies seen as modern pioneers of this mindset. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. While their conversation points varied, each ended with the slogan When you got it, flaunt itthe idea of art director George Lois, who saw the out-flaunting as characteristic of Braniff, with the implication that you might bump into Warhol midflight. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. The Flashbak Shop Is Open & Selling All Good Things. Girards risky, sometimes iconoclastic fabrics were inspired not by a vision of the future but by a love of international folk art. Designer and architect Alexander Girard was responsible for the design of over 17,000 elements for Braniff including the creation of a new typeface, seen in the 1965 annual report and 1967 timetable shown here. During the 1970s and Halston designed an amazing line of easy to wear-and-care ground and personnel. Piece of history: the Braniff Chair by Alexander Girard you can also support us by signing up our. 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