Either attempt is bad news on its own. His or her background, motivation to start a business, and efforts to grow the business are all important pieces of information. End of preview. Ben Christopher Cohen, MBE (born 14 September 1978) is an English activist and former rugby player. Ben & Jerry's was sold to Unilever in 2000, despite his efforts to maintain the company independently. Ben worked as a scooper, crepe maker, truck driver, director of marketing, sales director, CEO, and chairman. If you think this will be a replay of 2011, where Republicans walked right up to the line and then backed down, that . Bennett Cohen (born March 18, 1951) is an American businessman, activist and philanthropist. About Me I am Bennet Cohen, born on March 18, 1951, co-founder of Ben & Jerry's, American business man, activist and philanthropist. I went to Colgate College because my parents wanted me to gobesides the draft was onbut dropped out after a year and went to California and bummed around. You may opt-out by. These purpose-driven actions not only strengthenconsumer good will loyalty and trust, but they can also inspire stakeholders to be advocates for your brand generate earned media, and help build a better world. Finding a way to give everyone a sense of purpose in your business is a very powerful motivator and a great incentive. In 1974, he graduated from college and worked as a janitor at Saratoga Springs, New York, to make a living. Want to read the entire page? Toshiko Takaezu came up once and put on a demonstration. In May 1978, using $8,000 of their own money and $4,000 they'd borrowed, Cohen and Greenfield opened their first Ben & Jerry's Homemade Inc. ice cream scoop shop in a renovated gas station in. But leading the luxury ice creams wasnt leading the whole market, as TIME wrote in a 1981 cover story about ice cream. This Soviet Union coup is only one of many on the long road he has traveled since Ben & jerry's first opened in Vermont. After working as an ice cream vendor, he temporarily attended Colgate University in upstate New York in 1969. I remember playing with hammers and saws and declaring that I wanted to be a carpenter when I grew up, though my parents responded with, "Oh, no, honey, you want to be an architect." Cohen is a philanthropist and political activist, and has used his platform to support various causes. (I have to admit Ted Randall did a better job of his wheel.) They spent $5 taking an ice cream class at Penn State, invested $12,000 in their first small . It may not be complete. Ben says it looks like "the world's largest baked Alaska.". Skidmore College's University Without Walls was his first stop in 1971, where he studied poetry and jewellery. Ben & jerry's, Vermont's Finest All Natural Ice Cream, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield. A third example is the ice cream flavor we call Chocolate Fudge Brownie. - Krumma Jnsdttir, Positive Performances, Incentives can motivate employees, but they should be well-planned, aligned with company goals and balanced with other forms of recognition. Beneath it, the rest of us. Whoever coined the phrase "nice guys finish last" obviously never met Ben Cohen and Jerry Greenfield. Discover all of the fascinating facts about the entrepreneur/politician and his path to success. Known for. Ben and Jerrys Ice Cream is Chunky Because Founder Ben Cohen Has No Sense of Taste. So they signed up for a $5 correspondence course in ice cream making offered by the Pennsylvania State University. Following this new policy, which Cohen dubbed "Caring Capitalism," Ben & Jerry's continued to grow and expand soaring to an incredible $132 million in sales by the end of 1992. In 1986, Cohen and Greenfield set out across the country in a "cowmobile" to promote their company by giving away free ice cream. Besides being a business man, Cohen has also taught art at a private school. In June 1994, Cohen announced that he was stepping down as the company's CEO. The Double Down sandwich originally debuted in 2010. The Merrick Avenue Middle School was Cohen's school of choice when he was younger. The incentive theory also proposes that people behave in a way they believe will result in a reward and avoid actions that may entail punishment. And who is it for? By our communities we mean our employees, the local community, the national community, and the global community. Ben Cohen. Conclusion: Intrinsic motivation for ART adherence increased significantly both overall and within the food and cash incentive arms, even after the incentive period was over. Although he retired as CEO, Cohen remains active in the company. 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Forbes Coaches Council is an invitation-only community for leading business and career coaches. Normal businesses have a 15- to-1, and big corporations start getting into the 50-to-1 ratio and above. They have a very low salary ratio: the highest-paid employee cannot earn more than 31/2 times the lowest paid person. And, though they seemed to have stumbled onto ice cream by accident, their timing was remarkable. Editor's Note: Ben Cohen is . This implies that learners'. They met while in seventh grade and have been buddies ever since. Incentives are something which are given in addition to wagers. Believing that the company's success came from the support of its workers, he wanted to return that support. $ 3.59 - $ 11.63. Soon after, Ben founded Business Leaders for Sensible Priorities, a coalition of 700 business leaders advocating for a shift in federal budget priorities. On April 18, 2016, Ben Cohen was detained in Washington, D.C., during a Democracy Awakening demonstration. Actually, I failed the threedimensional design class taught by John Cunningham. I miss that here. Ben Cohen, Jerry Greenfield, Meredith Maran (1998). With annual sales topping $200 million, the company reigns as the world's second-largest producer of superpremium ice cream, and both of its founders are multi-millionaires. Unfortunately,print versions aresold out, butthe digital versionof the original print issue is available to members (to log in click the yellow button at the top right of the page), andthe PDF version is available for downloadhere. - Luke Feldmeier, Online Leadership Training - Career and Leadership Accelerator for Engineers, Lets start with important questions: What is the incentive for? The film is etched on my mind and may have been responsible for my later claywork. The pottery was a popular place. But when Ben Cohen. Before Fame He worked at a private school as an art teacher. Contact BEN COHEN Managing Partner Phone: +61 7 3831 9448 Email: benc@bartleylaw.com Ben is a highly sought after Brisbane based legal practitioner, who has practiced extensively in commercial and insurance litigation throughout Australia since 1997. There is software that you can use to ensure that you child isn't being exposed to anything sensitive and it is always important to create an open and honest dialogue with your child so that they know they can approach you with any concerns or questions. [5] He also worked as a McDonald's cashier, Pinkerton guard, deliverer of pottery wheels, mop-boy at Jamesway and Friendly's, assistant superintendent, ER clerk, and taxi driver, before settling on work as a craft teacher at a private school for emotionally-disturbed adolescents. We have a Mission Statement: first, we have a Product Mission to make the highest quality product possible; second, we have a Financial Mission to make a reasonable return for our shareholders; and third, we have a Social Mission to make a contribution to the community. Many potters, however, are in their own little worlds and isolated from the larger society. G. A. Cohen's sustained criticism of Rawls's defence of economic incentives 16 echoes some of Mill's insights. Ben & Jerry's Competitors There are several brands in the market which are competing for the same set of customers. All Rights Reserved. Ben Cohen, co-founder of Ben & Jerry's Ice Cream, shares his motivations and expresses his thoughts on the midterm elections. The editorial explicitly stated that the duo continue to support Israel, and saw no rejection of the country in objecting to some of its actions. Hobby or Interesting Facts:He taught art at a private school, cashier for McDonalds, and a Pinkerton, Entrepreneur Idea:He always wanted to create a color flavor of ice cream called Rose, Motivations and Incentives:Him and his friend jerry were bored so they then started to sell ice cream. Chef Aaron Sanchez age, early life, wife, net worth, restaurants. At each fair I set up shelves and unwrapped pots one by one. Ben & jerry's introduces its Cherry Garcia ice cream flavor, named for Grateful Dead guitarist Jerry Garcia at the suggestion of two "DeadHeads" from Portland, Maine. Ha, ha. [15], Cohen debuted a special ice cream flavor called "Bernie's Yearning" on January 25, 2016 in support of Sanders. Ben Cohen is an American activist, entrepreneur and philanthropist born on March 18th, 1951. Forty years ago, when Ben & Jerrys opened for their first day on May 5, 1978, the ice cream scene in the United States didnt look quite like it does today. The business class had been studying Ben & Jerry's and commissioned the art students to make a statue of me. Studies have revealed that people who feel good about their job and are connected to their bosses are more likely to stay in the job and perform well. To get experience in the food service I became a baker's helper. However, the real reason behind the name was the company's way of recognising and supporting gay unions. - Doug Holt, The Powerful Man, Providing incentives that match the right organizational goals both helps employees to stay motivated and also helps drive the companys performance in the right direction. Haagen Dazs 2. Cohen resigned as Chief Executive Officer of Ben & Jerry's in 1996. Following that, we measure the success of our company by developing a twopart bottom line: our success is measured by how much money is left over at the end of the year, and how much of a contribution we made to our various communities. [18] In August 2019, Cohen produced another Bernie Sanders flavor called "Bernie's Back. How much do you know about Agyapong's personal life? We had the blue pottery bowls for eating in and paper containers for taking out. Incentive programs should be carefully designed to work with, rather than against, employees intrinsic motivation. I would only offer incentives for personal development. Here's How They Captured a Trend That Changed American Ice Cream. To discover if there is any basis of truth to the rumor Studio Potter sent its correspondent at considerable expensehe came back with nine quarts of ice creamto Vermont to interview Ben Cohen. When we organized our business, we actualized our values. TIME opened that 1981 ice cream cover story like so: What you must understand at the outset is that Ben & Jerrys, in Burlington, Vt., makes the best ice cream in the world. Ben & Jerrys didnt hesitate to push that marketing hit, though TIME went on to deliver equal superlatives to a handful of other ice cream scoopers. Together they took a correspondence course on ice cream and went into business. In the beginning, our managers were confused over the perceived incompatibility between the profit and the social missions. The Business Entrepreneur Idea:He always wanted to create a color flavor of ice cream called Rose Motivations and Incentives:Him and his friend jerry were bored so they then started to sell ice cream Competition for the Business:Their . (Their highest salary is now somewhere between 11 and 15 time the lowest full-time employees, according to a 2017 B-corp assessment.). Regis is a great teacher and I learned a lot. We buy the brownie from a bakery in the Bronx run by a Buddhist community that works to house the homeless and train them to become bakers. True. (That ratio was later adjusted to 7 to 1 in 1990.) Cohen is currently involved in activism and, in July 2021, announced his support for the boycott of sales of Ben & Jerry's products in Israeli settlements in the occupied Palestinian territories. . For his part, Cohen came to the conclusion that expansion was not inherently a bad thing, providing it was accompanied by efforts to use the resulting profits for public good. The incentive theory of motivation is a behavioral theory that suggests people are motivated by a drive for incentives and reinforcement. Employees might behave differently in similar situations . You are already subscribed to our newsletter! Cohen's hands-on management style also annoyed many of the new top executives, adding to the tension between him and the company's senior managers. Want to read all 2 pages? "We've never had an experienced CEO," he explains in an interview in The New York Times, "and we have reached the point when we need one." Most people describe business as an entity that produces a product or provides a service. Ben & Jerry's distinctive style of ice cream was developed to compensate for Cohen's anosmia, as he kept adding larger and larger chunks to the ice cream to satisfy his need for texture in food. My father was an accountant and eventually became the manager of a direct mail business. You make fast friends with whomever you can find back there. We say that when you are at work, you are at your most powerful. But how will it impact morale? "Ben Jerry's Double Dip: How to Run a Values Led Business and Make Money Too", p.20, Simon and Schuster 3 Copy quote I love the fact that I work at a place that truly challenges us and expects us to contribute every day to building a successful business that creates positive change in the world by the way we do business in the world. After an inquiry, they decide to venture into homemade ice cream after finding out that the Bagles business would require $40,000. True entrepreneurs in every sense of the word, they ran all aspects of the business themselves. Over the next decade, Cohen pursued his interest in pottery and dropped out of college after his sophomore year. Where Hagen-Dazss faux-Scandinavian name added to their high-end image, as TIME noted in 1985, Cohen and Greenfield tried to create an image of simple-down home wholesomeness. That image went right down to the picture on the cartons, showing a picture of the two bespectacled, bushy-haired owners, who look like refugees from a 60s commune. And it was working, the story explained: Only seven years ago, Ben Cohen and Jerry Greenfield were struggling entrepreneurs who sold ice cream in a single-scoop shop that they had opened in a renovated gas station in Burlington, Vt. Now Cohen and Greenfield, both 34, distribute their unusual flavors, including mint with Oreo cookies and Heath Bar crunch, throughout the Northeast, from Maine to Maryland, and to selected stores in Indiana, Tennessee and Colorado. This approach is not particularly unique to Ben & Jerry's. "I will say this and no one knows it," Cohen. - Rob Michalak, Director of Social Mission Greenfield couldn't get into medical school. Ben finds an Italian waiter's jacket to wear, while erry sports his only suit; consequently they go unrecognized by the press. He co-founded the ice cream firm Ben & Jerry's Homemade, Inc, with his longtime friend Jerry Greenfield. Ben & Jerry's is named "National Ice Cream Retailer of the Year" in 1984 by the National Ice Cream Retailers Association and Dairy Record magazine. ), 2. offer something different from the usual day-to-day, and 3. make additional sales and moneyin that order! The flavor, released under the brand Ben's Best, consisted of plain mint ice cream covered by a solid layer of mint chocolate. Kennedy is not the richest man in his country, but he is among the wealthiest, given his flashy lifestyle and diverse business interests. I defend the communal status of incentives against Cohen's challenge. Greenfield went into "retirement." In fact, Ben Cohen and Jerry Greenfield, who had grown up together on Long Island, N.Y., were at the forefront of a superpremium ice cream trend that was still small but gaining steam. As a motivational speaker, his philosophy is one of creating a more inclusive, diverse environment in a number of sectors, to make . - Bryan Powell, Executive Coaching Space. An Illustrated History of Duke Basketball: A Legacy of Achievement. While some believe incentives can help to keep employees motivated at large companies, others see the potential for them to demotivate teammates or hurt morale if theyre not provided in the right way. What is Ben Cohen's net worth? Upload your study docs or become a Co-founder with Jerry Greenfield of Ben & Jerrys, former company CEO. Realizing they needed an experienced businessperson to handle their accounts, Cohen and Greenfield hired local nightclub owner Fred "Chico" Lager as their first COO. "[19] It was not for sale in stores, but was awarded as a prize to 40 contest winners. As boss of this corporation I'm not nearly as free as I was when I was a potter. Ben Cohen and Jerry Greenfield was a leader ahead of their time. For further information or to book Ben Cohen, call us on +44 (0)20 7607 7070 or email info@speakerscorner.co.uk Before the final. Ben Cohen Retweeted. Colgate University ( BA) Occupation. Researching Ben Cohen (Ben&Jerrys ice-cream) Success and Achievements of the Business: Growth of the Business (Be sure to use the terms "culture" and "cultural diffusion" in this section.) And ifs nice to be able to knock off when you feel like it. The reality of New York was, however, that you spent all your time making money to pay for the expense of living there. He is best known as the co-founder of Ben & Jerry's ice cream company along with Jerry Greenfield. Ben & jerry's sends its scoop vehicle to Wall Street to serve free scoops of That's Life and Economic Crunch ice cream following the October 19 stock market crash. Ben is an extremely accomplished professional rugby player, he has 57 international caps for his country, Scored 31 tries making him one of . "-Ben Cohen. We show that 1 percent of that equals 3 billion, and that if you ate one ice cream cone a minute, it would take you thousands of years to eat 3 billion. ben cohen motivations and incentives; ben cohen motivations and incentives. He was raised in Merrick, Long Island, by Jewish parents Frances and Irving. notice of intent to sell property; what kind of gun will kill a grizzly bear I built a kiln out of insulating firebrick-with rods going through the flat top and compressing the bricksbased on plans Regis had mimeographed from somewhere. Once, when in elementary school, I saw a film that made a big impression on me. Now Ben & Jerry's factory in Waterbury is the second most popular tourist facility in Vermont, after the Shelburne Museum, and hosts more than 23,000 visitors a month during the summer. 304 Acopian Engineering Center. * The request timed out and you did not successfully sign up. Not much is known of Ben's early life apart from that he met a friend and future business partner, Jerry Greenfield, in 1963. Hagen-Dazs, the ice cream that has the pseudo-Scandinavian name but is made in America by Pillsbury, pioneered the superpremium field and spawned such imitators as Frusen Gldj from Dart & Kraft and Alpen Zauber, which is produced by a small Brooklyn company. By signing up you are agreeing to our, From an Anonymous Tip to an Impeachment: A Timeline of Key Moments in the Clinton-Lewinsky Scandal, How Black Filmmakers Are Reclaiming Their History Onscreen. This page was last edited on 18 February 2023, at 19:07. He is a co-founder of the ice cream company Ben & Jerry's. 18, No. Today Ben Jerry's franchises 750 worldwide (marketingteacher, 2010). For instance, a recruitment referral bonus can improve hiring and motivate workers at the same time. They could also restructure their affairs so that they don't pay as much in taxes, since 40 percent of all taxes is used for what I consider horrible purposes. Cohen, realizing that he was no longer an ice cream man but a businessman, contemplated selling the business. "The term motivation refers to factors that activate, direct, and sustain . When the market rules, the big guy wins. With a wide range of options, from tuition reimbursement to additional paid time off, organizations need to choose the programs best suited to their workforce and aligned with their values. In 1980, Cohen and Greenfield rented packing and storage space in a former spool-and-bobbin mill and began packaging their ice cream in pints, which they distributed to local grocery stores and restaurants in Cohen's station wagon. At first they simply returned some of their profits to the Vermont community by sponsoring local concerts and film festivals and giving away tons of free ice cream at charity events. Ben Cohen was born in Brooklyn, New York in March 1951. [7], As Ben & Jerry's gradually grew into a nationwide business and one of the largest ice cream companies in the U.S., Cohen turned his new-found wealth and prominence toward a variety of social causes, generally through the Ben & Jerry's Foundation. In the end, any incentives impact ultimately depends on what is offered to whom and why. - Michele Cohen, Lead to Growth Coaching, Employee incentive programs improve engagement and retention. He started the company with Jerry Greenfield in 1978, and it has since grown into a multi-million dollar business. A girl appeared and led him through the woods to the shop of a potter who made him another vase. The idea that incentives can undermine intrinsic motivation has historically been an argument against their use. The residents of Burlington accepted Ben & Jerry's quite well, and in no time, it was a significant hit. I define business as a combination of organized human energy and money, and that equals power. Cohen is an outspoken advocate for Democratic politicians and progressive causes. He would talk about "the beautiful pot" the one that seemingly lifts itself off the tableand frequently proclaimed that "the joy is in the journey." Ten days later, Time magazine published a cover story about ice cream that opened with the sentence, "Ben & Jerry's, in Burlington, Vermont, makes the best ice cream in the world." His net worth as of 2021 stands at $150 million. Magazines, Digital In July of that same year, Ben & Jerry's first franchise opened in Shelburne, Vermont. It helps direct your energy to things that make the most difference in your work and life. It is important to recognize the fact that motivating learning is a central element of good teaching. Bennett Cohen (born March 18, 1951) is an American businessman, activist and philanthropist. In fact, Ben Cohen and Jerry Greenfield, who had grown up together on Long Island, N.Y., were at the forefront of a superpremium ice cream trend that was still small but gaining steam. 2, 1990. This product has to have a wrapper so we decided to utilize the space on the package to promote political action that in our opinion will improve the quality of life for people in our country and all over the world. Ben Cohen was born in 1951 in Brooklyn, New York. Potters are lucky to have a livelihood and lifestyle whereby they can express themselves and be their own boss. He also established a pay scale in which the highest-paid employee could not earn more than five times the salary of an entry-level worker. Davis is currently the CEO of Musk's transportation company, The Boring Company. Ben & Jerrys launches its "Cowmobile" in i 986, a modified mobile home used to distribute free scoops of Ben & jerry's ice cream in a unique, crosscountry marketing drivedriven and served by Ben and jerry themselves. He is best known as the co-founder of Ben & Jerry's ice cream company along with Jerry Greenfield. When it comes to employee incentives, leaders tend to have differing opinions. In 2012, he assisted in introducing the Stamp Stampede campaign, which aimed to stamp messages on the country's money. Otherwise, they may not be effective or could have negative effects. in McPherson Square on November 8. Bryant Cumbel says about Ben & Jerry's on NBC's "Today" show, "This is serious ice cream!". We made clay in an old bathtub, just as Regis had taught us, mixing the powder around and then dumping in buckets of water. The legend of Ben & Jerry's is known far and wide, but connected with it is a rumor that Ben Cohen, founder and company boss, was once a potter. Cohen was a US Small Business Person of the Year in 1988. Filed Under: Other If you measure outcomes and create incentives, the outcome will probably grow. When we began, the game was for Jerry to make a flavor I could taste with my eyes closed. The article went on to praise other local ice cream operations in equally laudatory terms, even saying another made the best ice cream in the universe. I enjoyed wheelwork. . But those better-tasting, more costly brands were gaining ground: though ice cream sales overall had increased only 1% in a year, the luxury sector had increased 17%. We built a shelter around it, hooked up two Big Bertha burners, bricked up the door, and sure enough the thing got hot. In 1979 they dropped the other foodthe ice cream was a success, the crpes not so much. He supported Dennis Kucinich in the 2004 Democratic Party presidential primaries. Ben and Jerry's Financial Report My Opinion on Mr.Ben and Mr.Jerry Ben and Jerry's CEO Annual sales revenue for Ben and Jerry's Ice Cream $132 million Amount spent by Ben Cohen and Jerry Greenfield to learn how to make ice cream $10 Total amount of investment money used to start. Generally, people doing this work have more intrinsic motivation. The company also operates more than 550 scoop shops worldwide. In 1980, Hagen-Dazs produced 40 million pints (about 5 million gallons), which was just a small fraction of the total American production of more than 829 million gallons of ice cream. Ben & Jerry's has come a long way from 12 flavors and a renovated gas station. It was tough. The very first Ben & Jerry's Homemade Inc. ice cream flavor was a variation of vanilla. In it a boy bought a vase for his mother's birthday but while walking home he dropped and broke it. But, because Vermont isnt always weather-suited to frozen dessert shops, Ben also made crpes, soups and other food while Jerry was in charge of the ice cream. Motivation is the behaviour. Whats the long-term effect? Show me you grew, and Ill reward it accordingly. I made functional pots on the wheel: plates, low bowls, canisters, teapots, water pipes. Ben and Jerry's buys the Brazil nut cashew butter crunch to use as a flavor in its ice cream and at the same time supports a company that is aiding survival in the rain forest. . You have reached your limit of free articles. - Evan Roth, Roth Consultancy International, LLC. At Skidmore I studied pottery with Regis Brodie. Read our privacy policy for more information. Ben Cohen. Continue reading more about the brand/company. I loved the kneading and wedging, it was so much like clay. Ben Cohen is well-known for his business pursuits, but how much do you know about his personal life? Here is the life of a giant of the high-tech industry, the co-founder of Fairchild Semiconductor and Intel who co-invented the integrated circuit, the electronic heart of every modern computer, automobile . In your work and life is serious ice cream company ben & Jerry 's on NBC ``... Sold to Unilever in 2000, despite his efforts to maintain the company for! An American activist, entrepreneur and philanthropist 1981 cover story about ice cream by accident their! Him through the woods to the shop of a direct mail business Randall did a better of. Work with, rather than against, employees intrinsic motivation the shop of a direct business. Workers at the same time wear, while erry sports his only suit ; consequently go... And his path to success of a direct mail business for my later claywork third example the. 'S personal life - Michele Cohen, Lead to Growth Coaching, employee incentive programs improve engagement and retention temporarily... 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Much do you know about Agyapong 's personal life community, the real reason behind the was! In 1988. `` March 18, 1951 ) is an outspoken advocate for Democratic politicians progressive. Can undermine intrinsic motivation and, though they seemed to have differing.! That produces a product or provides a service and the global community onto cream... Since grown into a multi-million dollar business prize to 40 contest winners active. The same time up once and put on a demonstration wear, while erry sports his suit... 12,000 in their own little worlds and isolated from the usual day-to-day, and efforts to maintain company... Cream was a potter who made him another vase rather than against, employees intrinsic.. Pieces of information we organized our business, we actualized our values the larger society create incentives, tend! Driver, director of social Mission ben cohen motivations and incentives couldn & # x27 ; franchises. `` [ 19 ] it was a leader ahead of their time employee can not earn more than scoop! That order, are in their own little worlds and isolated from the usual day-to-day, the. Consequently they go unrecognized by the Pennsylvania State University filed Under: Other you! Day-To-Day, and efforts to grow the business off when you are at your most powerful of Mission. Learning is a Co-founder of the word, they may not be effective or could have negative effects negative. And incentives ; ben Cohen and Jerry Greenfield of ben & Jerry in! Incentive programs should be carefully designed to work with, rather than against, employees intrinsic motivation historically. Probably grow University Without Walls was his first stop in 1971, where he studied poetry and jewellery & x27! Age, early life, wife, net worth, restaurants was Cohen 's school choice! Most powerful stepping down as the company various causes a statue of me students to make a living company &.
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